The ABSTRACT of my FIRST Research Paper presented in an International Conference
Redefining
Marketing Through Continuous Innovation : A Radical Approach
Abstract
Redefining
marketing is to reinvent and renovate
change in the marketing arena. New markets of the new economy call for new
products and services. The need of the modern lifestyle is to change. Accomplishing
a set target has beckoned the corporate to create market share, mind share and
heart share. Classical ideas are mantled with modern fervor matching to the
customer kings. Customization and custo-marrigation have tied the disloyal
customers to become lifetime customers.
We have
discovered business in mineral water to moon tourism. Technological revolutions
ventured in to a plethora of unconventional business. Internet and mobile are a
glaring example for people to reckon. It transformed and networked the globe in
a single click, connecting billions of people. These all and many more, in the
array of innovations have mobilized the economy, steered by the creative marketers,
who create inclusive capital and capacitate the portals of business ventures. Innovative
offerings and creating opportunities that was never before identified is the
bottom line.
Academic erudition,
concepts, theoretical and practice is contextually relative to narrow alleys of
marketing; calling for profit-maximization. It focuses and results in market
transactions; chain of transactions increase and emphasize on long term
customer relationships. It ultimately forms the bastion of business; managing strategic
alliances. Never the less, the intellectual core competencies of marketing
management warrant an expansion beyond the conceptual framework; searching for
novelty. It introspect on the organizational vision, mission, goals and
strategic issues inherent in the business; endearing a seamless access in to
available niche markets.
Indeed, this
research paper shall introspect on the essence of products and services that
are relevant to redefine marketing moves in making business. The array of ideas
shall be creatively analyzed to approach the issues associated with the
dimensions of business. It shall deal on green strategy to marketing paradigms.
Comments